Semester 2: A digital marketing course covers a wide range of topics aimed at equipping students with the skills and knowledge needed to succeed in the digital landscape. It typically includes an introduction to digital marketing principles and concepts, followed by modules on website development and optimization,

search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), content marketing, email marketing, digital analytics, mobile marketing, digital marketing strategy, legal and ethical considerations, and emerging trends and technologies.

Throughout the course, students learn practical skills such as website creation, keyword research, campaign management, content creation, email automation, data analysis, and strategy development. The course aims to provide a comprehensive understanding of digital marketing tools and techniques, preparing students for careers in various industries where digital marketing expertise is highly valued.

Semester 3: Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. This content can take various forms, including blog posts, videos, infographics, podcasts, and social media posts. The goal of content marketing is to build trust, establish authority,

and ultimately drive profitable customer action. Key elements include developing a content strategy, creating high-quality content that resonates with the target audience, and effectively distributing and promoting that content through appropriate channels.

Additionally, content marketing involves measuring and analyzing the performance of content to refine strategies and optimize results over time.

Semester 4:SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both essential components of digital marketing aimed at improving a website's visibility on search engine results pages (SERPs).

SEO focuses on optimizing a website's content, structure, and performance to rank organically in search engine results. This involves keyword research, on-page optimization, technical SEO, and link building strategies to improve search engine rankings and drive organic traffic.

SEM, on the other hand, involves paid advertising efforts to increase visibility and drive traffic to a website. This typically includes pay-per-click (PPC) campaigns on search engines like Google Ads, where advertisers bid on keywords relevant to their business to display ads in search results.

While SEO focuses on organic search traffic, SEM provides immediate visibility through paid advertisements. Both strategies complement each other to enhance a website's online presence and drive targeted traffic to achieve marketing objectives.

Semester 5: AI (Artificial Intelligence) is revolutionizing marketing by enabling data-driven decision-making, personalization, and automation at scale. Marketers utilize AI-powered tools and algorithms to analyze vast amounts of data, predict consumer behavior, and identify trends.

AI enhances customer segmentation, allowing for more targeted and personalized marketing campaigns. Additionally, AI-driven chatbots and virtual assistants improve customer service by providing instant responses and support. Through AI, marketers can optimize advertising campaigns, content creation, and customer experiences, ultimately driving higher engagement, conversion rates, and ROI. .

Semester 6: Caba’s comprehensive SMO/SMM course is designed not only to help you grasp the concepts behind marketing strategies but also build dynamic social media advertising services

Programs that create them have become industry standards for communication with both the freshers and the experienced web designers. Learn detailed coding in the most demanding language of PHP. Supercharge your brand's visibility with our dynamic social media advertising

Whether it's Facebook, Instagram, Twitter, or beyond, we tailor campaigns to captivate your audience and drive real results. Amplify your online presence, spark engagement, and watch your business thrive. Ready to elevate your brand? Let's make waves in the digital world together.

Semester 7: Content marketing plays a crucial role in enhancing SEO (Search Engine Optimization) efforts. By creating high-quality, relevant content, you not only provide value to your audience but also increase your website's visibility and authority in search engine rankings. Crafting content for SEO purposes are following strategies:

• Keyword Research


• Quality Content


• Optimized Titles and Headings


• Internal Linking


• Optimized Meta Tags


• Mobile Optimization


• Promotion and Distribution

Project & Portfolio: Students enrolled in professional courses are typically evaluated during job interviews on the basis of their portfolio and project work. With a view to recognizing this key element in the pedagogical process.

Caba has constituted a fully functional internship program in which students receive direct industry exposure by working as an intern. We help you organize both your online and offline live projects into an impressive portfolio that is also web accessible.

The end-semester project is your platform to showcase and even show off all the cutting-edge training you have received from Caba in a controlled and instructor-led environment.

Through live projects and assignments, you will also learn how to create:

• Integrated Content Strategy
• Integrated Content Strategy
• Content Distribution Strategy
• Influencer Marketing Campaign
• Local SEO and Social Media Integration
• CMS Web Site Design & Development
• Modification of Existing CMS Templates
• Creating Live E-commerce Website/Portal
• Live News & Events Portal Creation